LOUISE PERMIIN

Design researcher, educator and consultancy

What if experimental co-design methods could bring consumers closer to their broiler?

Know your broiler – Design project 2015

This design project aims to bring consumers closer to the origin of their broiler. By inviting the consumer to follow the 8 weeks of a broilers life, from being an eeg til ended on your dining table, the goal is to get a better understanding of who you consume. 

Field work; Observation and interactions with the broilers at Bylyggegård. Objects used for experimental interaction with the broilers, Ringsted 2015.

Design process

Design process; Analysing the movements and behaviors of broilers. Image taken in 2015.
Design process; Embodied explorations getting to know the behaviors of broilers. Image taken in 2015

Design

Know Your Broiler provides a membership allowing you to track your broiler’s development from egg to roaster. Through an app, you can engage with your broiler over the next 8 weeks until it reaches maturity for consumption.

1.
2.
3.
4.
  1. Grocery shopping
  2. Choosing the Know your broiler membership
  3. At home – understanding the concept
  4. Interacting with and becoming familier with the broiler

“Interesting approach for making the consumers more aware of their foods origion. “

– COOP marketing, 2015

BA project managed by

Supervisod by

Collaboration

Publication

  • Soft landing, section about the project “Know your broiler”.
    By Ulla Ræbild, Anna Piper and Nithikul Nimkulrat. 
    Page 122 – 125, DK. 2017