Know your broiler – Design project 2015
This design project aims to bring consumers closer to the origin of their broiler. By inviting the consumer to follow the 8 weeks of a broilers life, from being an eeg til ended on your dining table, the goal is to get a better understanding of who you consume.
Design process
Design
Know Your Broiler provides a membership allowing you to track your broiler’s development from egg to roaster. Through an app, you can engage with your broiler over the next 8 weeks until it reaches maturity for consumption.
- Grocery shopping
- Choosing the Know your broiler membership
- At home – understanding the concept
- Interacting with and becoming familier with the broiler
“Interesting approach for making the consumers more aware of their foods origion. “
– COOP marketing, 2015
BA project managed by
- Designer Andreas Solhøj
- Louise Permiin
Supervisod by
Collaboration
- Chickenfarm Sødam (DK)
- COOP (DK)
Publication
- Soft landing, section about the project “Know your broiler”.
By Ulla Ræbild, Anna Piper and Nithikul Nimkulrat.
Page 122 – 125, DK. 2017